The 8th October 2005 Kashmir Earthquake was one the largest earthquakes in Northern Pakistan in its recorded history. It caused an unprecedented level of damage and destruction in Pakistan Administered Kashmir (PAK) and the North Western Frontier Province (NWFP). It damaged or collapsed more than 0.6 million buildings - leaving 3.5 million people shelter less as winter approached. A large part of the earthquake-affected area is difficult to access and highly snow-prone, with rugged terrain and scattered settlements. It posed unique challenges and efforts on a massive-scale for reconstruction. For residential buildings, the Pakistan government adopted a house-owner driven approach. The reconstruction policy stated that the government and other agencies would provide equal technical assistance and subsidy to each family, without differentiating between who lost what. To increase capacity in earthquake-resistant construction, large-scale training of artisans, technicians, engineers, and community mobilisers has been conducted. Campaigns to “build back better” have raised awareness in the communities. Local Housing Reconstruction Centres have been established for training, advice, and dissemination of earthquake-resistant technology. This decentralised approach has helped in achieving reconstruction smoothly. This paper will present the authors’ first-hand experience in the reconstruction effort, and the opportunities and unique challenges faced.