This paper discusses what we already do and what extra should be done lo reduce earthquake risk in New Zealand. Some of the needed actions have been learned from the consequences, good as well as bad, of earthquakes that have occurred both in New Zealand and in other parts of the world. A list of 26 weaknesses are identified in New Zealand's systems of earthquake risk reduction. Remedial actions to overcome these weaknesses in a balanced way involve at least nine parties. Fifteen of the weaknesses have five or more parties who could or should take some remedial action over them. Engineers have technical actions to address 20 of the weaknesses, while earthquake-related professions have an advocacy role to play in all of them. The potential exists for reducing earthquake losses by about an order of magnitude, i.e. worth billions of dollars and thousands of casualties in future earthquakes.